Ever feel as though you pick up a coupon and people automatically see you as needing “help”? Ever feel that people are staring down your neck when you are at the register with your handful of coupons? What are the customer’s thinking? What is the cashier thinking?
There is no doubt that a person who uses coupons has a certain “stigma”. People may have many perceptions of you as a coupon user. Such as: “does he/she need money?”, “Are they struggling?”, “Are they poor?”
Some raw and interesting facts: According to the Nielsen Company:
The income of the “heaviest” coupon user: $70,000
The income of those who do not use coupons: $25,000
I won’t lie. The first time I picked up a coupon I instantly felt as though people were staring. People wondered and I even sometimes hid my coupons so others didn’t know.
For those that are new to couponing—don’t worry, you are not alone. But the good thing is that it gets better! Your fear does go away and things do become easier. Sooner than you know—you will be walking into the store with your coupons in hand (maybe your binder as well?) and when people stop you to ask you what you have—you will be proud to say “my coupons”
This day in age—one should consider couponing as the “trendy” thing. Everyone is suffering from this broken economy. This economy is all about saving money—not spending it.
Tips to beat the coupon stigma:
:: When you go out with your coupons—prepare yourself. I shop with three kids 90% of the time and I usually set all the coupons out that I plan to use and store them in my wallet and have them ready so when I hit the register—it is quick and painless.
:: Shop at night. The hardest thing for me was to get over the “at the register” feeling. When I was about to check out I would feel like others were staring me down and thinking about WHY and HOW I was using coupons. I admit—I’m a tad self conscious when it comes to others—so I always felt like they were judging me.
So shopping at night makes it easier because there are less people in the store. Less people to stare. Less stressed out it makes you feel.
Regardless, there will always be a stigma behind people who use coupons. We are not poor; we are not living in poverty. We are saving money by beating the grocery stores and drugstores at their own game. YOU as the coupon user should consider yourself a financial wizard. You are spending the time that is necessary to save money for your family and to provide for them by giving them the things that make them happy. You are being smarter than the average grocery shopper and not paying the prices that you think you “have” to spend to feed your family.
So next time you head out the grocery store—put your head up high remember all the awesome benefits that you are reaping for your family. When someone complements you on the awesome savings you just scored; make sure to say “Thank You”.